The existing system for Canada Search and Rescue is failing. Policies are going overlooked and must be followed in order to save more lives. The SAR members as well as adventurers (those who could potentially need rescuing) need to be informed that 1) the current system is not working, 2) there are new policies and procedures and they need to be followed, and 3) Canada Search and Rescue needs to be known as the number one life-saving team in event of emergencies.

An important feature the the SAR rebrand is a simplified procedural guideline to be displayed in each of the 33 facilities across Canada. The purpose is to unify each facility in their correct execution of rescue missions and decrease the amount of time it takes for facilities to communicate with the correct division.

A new clothing partnership with sporting good stores allows SAR to reach out to adventurers who might be unaware of the importance of letting SAR know their whereabouts while adventuring. These products would also direct customers to the SAR website.

The updated SAR website now offers one option for visitors, instead of the existing 33 seperate websites. As a new hub for adventurers, the SAR website offers a login option where visitors can alert SAR of their approximate location and other details of their trip.